News

Strong Sales of Core Models Drive American Honda July 2017 Auto Sales

  • Honda Civic sets new July record, gaining 11.3%
  • Honda HR-V has hottest month on record as it jumps 32.3%
  • Honda core products Accord, Civic and CR-V all top 30,000 in sales in July
  • Acura Division rises 3.7% in July on gains from ILX and RDX
  • Acura trucks set new July record, rising 11.3% percent
  • Acura RDX sets new July mark with a strong 28.2% increase

American Honda Motor Co., Inc. today reported total July sales of 150,980 Honda and Acura vehicles, driven by the success of core models even as tight supplies of certain products contributed to a slight decrease of 1.2 percent vs. July 2016. Combined sales of Honda and Acura cars were up 1.9 percent on sales of 76,468, while combined trucks decreased 4.2 percent on sales of 74,512. Total Honda Division sales decreased 1.7 percent on sales of 136,803. Honda Division cars gained 2.8 percent with 72,557 vehicles sold in July, and Honda trucks were down 6.2 percent on sales of 64,246 units due mostly to limited inventory. Acura Division sales were up 3.7 percent in July on sales of 14,177 vehicles, with trucks rising 11.3 percent on sales of 10,266 for a new July record, and cars down by 12.2 percent on sales of 3,911 units.

Honda
Well-balanced sales of both cars and trucks were a familiar theme for the Honda Division in July. Despite tight supplies of Odyssey and certain CR-V, Pilot and Ridgeline models, Honda truck sales managed a solid showing against a record July 2016, with HR-V having its best month ever and CR-V surpassing 30,000 units for the month.  Civic and Accord continued to show strength with sales above 30,000 units, with the hot new Civic Type R and Si variants bringing renewed energy to the showroom, helping overall Civic sales to a new July record.

  • HR-V set a new all-time monthly record, gaining 32.3 percent on sales of 9,779.
  • Civic sales reached 36,683 for a new July record, rising 11.3 percent for the month.
  • Accord continued to show strength in July, surpassing 30K sales for the month.

"Honda is the outlier in the industry in that we see solid demand for our products rather than demand for incentives to buy them," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "With models like Civic, Accord, CR-V, HR-V and Odyssey, each number one in their segments in retail sales for the first half of 2017, our position continues to get stronger."

Functional, Flexible and Fun 2018 Honda Ridgeline Arriving at Dealerships Just in Time for Summer Tailgating Season

 Jul 24, 2017

  • North American Truck of the Year returns for 2018
  • New colors available on Sport trim
  • Exclusive features make Ridgeline the "ultimate tailgate" vehicle
  • Ridgeline first and only pickup to earn TOP SAFETY PICK+ rating

TORRANCE, Calif. - The powerful and refined 2018 Honda Ridgeline arrives in dealerships nationwide tomorrow with a Manufacturer's Suggested Retail Price (MSRP1) starting at $29,630. The 2017 Honda Ridgeline was named North American Truck of the Year, and is the only pickup truck to earn a TOP SAFETY PICK+ rating2  from the Insurance Institute for Highway Safety (2018 model not yet rated by IIHS). In addition to its superior sophistication and functionality Ridgeline continues to receive class-leading EPA3 fuel economy ratings of 19/26/22 (city/highway/combined) for 2WD and 18/25/21 for AWD models.

The Honda Ridgeline is the ultimate tailgate vehicle for sporting events, picnics and other gatherings with industry-first and exclusive features that are sure to keep the party going with a Dual Action Tailgate that provides easy access to an In-Bed Trunk® that doubles as a cooler and an available factory-installed Truck Bed Audio System.

The 2018 Ridgeline offers customers an array of standard and available premium features and technologies in a cabin outfitted with high quality, soft-touch materials that are a step above the competition. Available advanced technologies include an 8-inch Display Audio touchscreen with Android Auto™ and Apple CarPlay™ compatibility, HD Radio®, SiriusXM® 2.0, up to four USB ports and Honda Satellite-Linked Navigation System™.

The 2018 Honda Ridgeline is powered by a 3.5-liter direct-injected SOHC i-VTEC™ V-6 engine with Variable Cylinder Management™ (VCM™) mated to a wide ratio 6-speed automatic transmission, with peak engine outputs of 280 horsepower and 262 lb.-ft. of torque (SAE net). All-wheel-drive models utilize Honda's most advanced AWD technology - Intelligent Variable Torque Management™ (i-VTM4), providing excellent all-weather performance and enhanced dynamic handling capability.

For the new model year, Ridgeline's trims have been streamlined from 12 to nine, including all-wheel drive and two-wheel drive variants, to better suit the needs of midsize truck buyers and providing a more compelling value. The 2018 model comes with two additional exterior color choices for the Sport trim, with White Diamond Pearl and Lunar Silver Metallic joining Crystal Black Pearl.

Honda Recognized as "Most Awarded Brand of 2017" by Kelley Blue Book; Accord, Civic and CR-V Featured as "10 Most Awarded Cars of 2017"

Kelley Blue Book has recognized Honda as the Most Awarded Brand of 2017, with more than two dozen brand and individual model awards this year. In addition to the brand award, three Honda models were included in the 10 Most Awarded Cars of 2017 list, with the Honda Accord earning the most awards, including the Kelley Blue Book Best Buy in the midsize car category. The Civic earned the number two spot with multiple accolades including a 2017 Overall Best Buy, and the CR-V also placed in the top ten with its awards, including the Best Family Car of 2017.

Fresh and Furyous: New Sporty and Feature Rich 2018 Honda Fit Goes On Sale

  • Updated styling with new Sport trim, available connectivity and safety features make it a stand out in its class
  • Honda Sensing®, Android Auto™ and Apple CarPlay™ now available
  • Two new exterior colors include Helios Yellow and Orange Fury

The sporty and versatile new 2018 Honda Fit will begin to arrive at Honda dealerships today with a stylish new look, updated technology, available safety features and a Manufacturer's Suggested Retail Price (MSRP1) starting at $16,190. The 2018 Honda Fit also adds a new Sport trim, as well as two new exterior colors, Helios Yellow and Orange Fury.

The refresh of the third generation Honda Fit enhances the 5-door subcompact's already best-in-class combination of passenger space, fuel efficiency, sophistication, practicality and affordability.

The all-new 2018 Fit Sport adds an extra dose of style and attitude thanks to an aggressive aero-form front spoiler and rear diffuser, bright orange pin-striping, 16-inch aluminum alloy wheels with gloss-black finish, chrome exhaust-pipe finisher and side sill garnishes. Inside, the Sport features a black interior with orange contrast stitching.

Among the upgraded features, the Honda Sensing® suite of advanced safety and driver assistive features is available on all 2018 Fit models and is standard on EX and above trims, a first for the Fit. The suite includes Adaptive Cruise Control (ACC), Collision Mitigation Brake Braking System™ (CMBS™) incorporating Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS) and Road Departure Mitigation (RDM) with Lane Departure Warning (LDW). Also new for 2018, is a 7-inch Display Audio touchscreen featuring Apple CarPlay™ and Android Auto™ compatibility, included on Fit Sport, EX and EX-L trims.

The 2018 Fit is equipped with a 1.5L DOHC direct-injected 4-cylinder i-VTEC™ engine with Variable Cam Timing (VTC) delivering up to 130 horsepower @ 6,800 rpm and up to 114 lb.-ft. of torque at 4,600 rpm (both SAE net). The Fit's top-of-segment driving dynamics have been improved for 2018 with retuned suspension dampers, a more rigid steering system and additional body reinforcements. In addition to dynamic improvements, Fit now benefits from increased cabin quietness with improved transmission and steering system mounting hardware, combined with the addition of acoustic-laminated glass and more insulation throughout the vehicle.

Dramatic Design of Reimagined 2018 Honda Accord Signals New Direction for America's Retail Best-Selling Midsize Sedan

  • Next-generation Honda design, packaging and proportion
  • Interior space and quality that exceeds the midsize class
  • New powertrain lineup: turbocharged and electrified performance
  • Lighter, more rigid body and new chassis design
  • Honda Sensing® technology standard on all models and trims
  • New Accord Hybrid to be made in Ohio

Honda today showcased a new direction for America's retail best-selling midsize sedan1 with the world debut of a more stylish, sporty and premium 2018 Honda Accord that launches this fall. The world debut event held today in Detroit can be viewed at //www.youtube.com/honda.

The 10th-generation Accord is new from the ground up and features a lighter and more rigid body structure, an advanced new chassis design, two all-new, high-torque direct-injected and turbocharged engines, the world's first 10-speed automatic transmission for a front-drive car and a new generation of Honda's two-motor hybrid technology, along with a host of new safety, driver-assistive and connected-car technologies - all wrapped in a more sophisticated, sleek and athletic design with top class interior space and comfort.

"We are redefining the Honda Accord for a new generation of buyers by bringing something unexpected that challenges the idea of what a mainstream sedan can be," said Jeff Conrad, senior vice president of the Automobile Division of American Honda Motor Co., Inc. "Even as we advance core values like great driving dynamics, safety performance and efficiency, the distinctive design of this all-new 2018 Honda Accord will help it appeal to both head and heart in equal measure."

Next-Generation Accord Design and Packaging
In reimagining the Accord for its 10th-generation rebirth, Honda designers and engineers went back to the fundamentals of proportion and stance with a sporting and athletic appearance, like a sprinter in the blocks. The approach reinvigorates classic Honda design principles, such as a low and wide body, expansive visibility and sporty seating position, and then translating them into a thoroughly modern, sporty and premium Accord sedan design. 

The new Accord features a longer wheelbase (+2.16 inches), a lower overall height (-0.59 inch) and wider (+0.39 inch) body, wider wheel tracks (+0.20 in. front, +0.79 in. rear), a shortened overall length (-0.39 inch) and lower, sportier seating position (-1.0 inch front and -0.79 inch back). A sweeping greenhouse positioned farther back on the body completes the new stance and proportion of the next-generation Accord. The combined effect of these changes is a more premium look, highlighted by shorter overhangs, a bold front fascia, a long and low hood, and a visual center of gravity moved closer to the rear wheels.

Viewed head-on, the new Accord's greenhouse also angles in more dramatically from the window sills to the roof, further emphasizing the wide lower body, while inside the cabin the seats have been moved slightly inward that contributes to improved hip, shoulder and head room while enhancing occupants' freedom of movement. Also, the longer wheelbase allowed designers to move the second-row seats substantially rearward, giving Accord almost 2 extra inches of rear leg room to offer one of the most spacious rear seating areas in its class. Overall passenger volume is increased by 2.5 cubic feet to 105.7 (based on LX). Trunk space has also been increased by nearly one cubic foot on the 1.5-liter and 2.0-liter engine powered Accords and by 3.2 cubic feet on the Accord Hybrid to a top level 16.7 cubic feet (+0.9 cu.ft.).

Elegant and modern exterior detailing compliments the Accord's new, more dynamic design. The bold and upright front fascia is highlighted by Honda's signature chrome wing front grille positioned above a large main air intake and flanked by available 9-lamp full-LED headlights and LED fog lights. The chiseled hood features a distinctive and aggressive raised center, and the deeply sculpted body sides enhance the visual length and strength of the lower body.

Further, a new laser brazing process that joins the dramatically arching roof to the body side panels creates a clean appearance with no garnish over the rain channels. The similarly low and wide rear view is finished off with an upswept decklid, distinctive LED light-pipe taillights and cleanly integrated dual exhaust ports. Overall aerodynamic efficiency is improved by approximately 3 percent (based on EX trim) to make it the most streamlined Accord yet.

Elegant and Tech Savvy Cabin
The 2018 Accord also boasts a larger, more premium and tech savvy interior that compliments its athletic and elegant body design, delivering a level of quality and premium feel that belies Accord's mainstream sedan status.

The new Accord features a panoramic forward view that is enabled by its lower cowl and by front roof pillars that are 20 percent narrower and moved rearward relative to the driver's seating position. The new soft-touch instrument panel features an ultra-thin profile and three-tier design with a strong upper deck that describes a continuous arc from its outboard section through the side door sills, giving a sense of strength and visual continuity.

A more intricately contoured sport inspired steering wheel with deep-set thumb rests and available paddle shifters compliment the Accord's more sophisticated and sporty performance capabilities. Meticulous attention to the tactile and visual quality of surface materials and decorations communicates modernity and soft-spoken elegance throughout the cabin.

The inboard positioning of the seats provides for improved freedom of movement and is complimented by longer, wider and more deeply padded arm rests, front and rear; while the Accord's newly designed seats feature taller shoulder bolstering for a more premium appearance and improved lateral support. New high-accuracy seat padding with variable firmness improves seating comfort and support. The driver's seat now has available 12-way power adjustment with height-adjustable lumbar support, and passenger comfort is further enhanced by available new heated and ventilated front seats and by improved available rear seat heating with both seat bottom and seat back heating elements. 

The tech-savvy and easy-to-use 2018 Accord cabin also features an all-new HMI that includes an ultra-slim 7-inch TFT driver's meter and a new 8-inch Display Audio touchscreen interface with physical volume and tuning knobs and more intuitive, smartphone-like features and functionality including customizable app tiles and home-screen shortcuts, along with Apple CarPlay™ and Android Auto™ compatibility. The Accord also will offer the next-generation of HondaLink telematics with new capabilities including emergency roadside assistance, remote locking/unlocking and engine start, stolen vehicle tracking, remote diagnostics, geofencing, speed tracking and more.

Touring trims of both 1.5-liter and 2.0-liter models also feature a new 6-inch driver's Head Up Display with selectable information, including speed, engine rpm, turn-by-turn navigation, and Traffic Sign Recognition. Additional new or improved connected-car technologies available on the 2018 Accord include wireless device charging, automatic Bluetooth® phone pairing with Near Field Communication technology, 4G LTE in-car Wi-Fi, and Wi-Fi-enabled over-the-air system updates.

Audio systems vary by trim, starting with 4 speakers and 160 watts on LX, 8 speakers and 180 watts on Sport and EX trims, and 10 speakers and 450 watts on EX-L and Touring trims. All models feature USB charging ports (two 2.5-amp ports on EX and above) along with Bluetooth connectivity.

Accord Performance: Turbocharged and Electrified
The 2018 Accord takes an entirely new approach to performance by featuring three advanced new powerplants - two direct-injected and turbocharged 4-cylinder engines and the third generation of Honda's two-motor hybrid powertrain technology. The 2018 Accord also features a new Honda-developed 10-speed automatic transmission (10AT) with the 2.0-liter turbo engine, the first of its kind for a front-wheel-drive car, and an available 6-speed manual transmission for both turbocharged engines.

The new 1.5-liter, 16-valve DOHC direct-injected turbo with dual Variable Timing Control (dual VTC) produces a peak 192 horsepower (HP) at 5,500 rpm and 192 lb-ft. of torque from 1,500 to 5,000 rpm, up from 185 HP at 6,400 rpm and 181 lb.-ft. at 3,900 rpm on the existing, normally aspirated 2.4-liter model. The new 1.5-liter turbo is mated to a Honda continuously variable automatic transmission (CVT) or, in Sport trim, to a CVT or a 6-speed manual transmission (6MT).  

The Accord can also be equipped with a new 2.0-liter 16-valve DOHC direct-injected turbo with i-VTEC® valvetrain paired with a 10-speed automatic transmission or, in Sport trim, to the 10AT or an available 6MT. The new 2.0-liter turbo, sharing much of its design with the race-bred 2017 Civic Type R, produces 252 HP at 6,500 rpm and 273 lb.-ft. of torque from 1,500 to 4,000 rpm, compared to 278 HP at 6,200 rpm and 252 lb.-ft. at 4,900 rpm for the 3.5-liter V6 that it replaces. 

Both turbocharged engines utilize a host of new technologies, including high-efficiency low-inertia turbos, variable valve timing, low-pressure-loss air intake and high-accuracy direct injection, to deliver immediate and powerful response along while still anticipated to receive top level fuel economy ratings.  The two new automatic transmissions - the CVT for the 1.5-liter engine and new 10AT for the 2.0-liter engine - take greater advantage of available torque while maximizing quietness and efficiency during highway cruising. The redesigned CVT has an 11 percent lower ratio compared to the current version for more powerful launch performance, while the new 10AT is 22 lbs. lighter, has a 68 percent wider overall ratio range with a 43 percent lower first gear, and a 17 percent taller top gear compared to the current Accord's six-speed automatic.

Production of New Accord Hybrid Returns to Ohio
An all-new, even more refined and fuel efficient Accord Hybrid will be again built in Marysville, Ohio after a couple of years of production in Japan, and will be powered by the third-generation of Honda's innovative two-motor hybrid technology, offering improved power delivery with no compromise to interior or cargo space and packaging.

The new hybrid powertrain will utilize a 2.0-liter Atkinson cycle engine with greater than 40 percent thermal efficiency, the highest for any mass-produced Honda engine, paired with Honda-developed electric motors that are the first drive motors in the world to use magnets containing no heavy rare-earth metals. As before, the Accord two-motor system operates without the need for a conventional automatic transmission.

Additionally, a new, more compact intelligent power unit (IPU), containing the hybrid battery pack and its control systems, is now mounted under the rear floor instead of in the trunk, preserving both cargo space (16.7 cu.-ft.) and the flexibility of a 60/40-split and folding rear seat, standard on all models and trims. Detailed specifications on the 2018 Accord Hybrid, including power and fuel-economy ratings, will be release closer to launch.

New Approach to Body and Chassis Design
The 2018 Accord's new body structure is lighter and more rigid, utilizing 29 percent ultra-high-strength steel, the most extensive application of this weight-saving material in any current mass-produced Honda car. Overall, the new Accord employs 54.2 percent high strength steel (above 440 MPa).

Key body features include the latest generation of Honda's Advanced Compatibility Engineering™ (ACE™) body structure with crash stroke front frame, tailor-tempered rear frame members for improved crash-energy absorption, and the extensive use of structural adhesives for increased rigidity, cabin quietness and weight reduction. Total vehicle weight is down between approximately 110 to 176 pounds, depending on trim, while body torsional and bending rigidity are improved 32 and 24 percent, respectively, aiding ride quality, cabin quietness, and dynamic performance. 

Mated to the new body is a more sophisticated new chassis design. The 2018 Accord's lighter chassis features a new Macpherson strut front suspension with L-shaped aluminum control arms mounted to an all-aluminum front subframe. The new setup better isolates and manages varying road inputs, improving handling precision, ride quality and cabin quietness along with outstanding high-speed stability and control. The new, more space-efficient rear suspension is a multi-link design mounted to a more rigid, floating rear subframe. Fluid-filled compliance bushings at all four corners further improve ride comfort and absorption of road irregularities, and all new Accords also feature, for the first time, an Adaptive Damper System with the ability to adjust shock absorber damping force every 1/500 of a second, providing for a more compliant and controlled ride in all driving situations.

The new Accord has a 10 mm lower center of gravity. The adoption of lighter-weight turbocharged engines and other body design changes reduce the vehicle's moment of inertia, resulting in crisper turn-in and steering response. All models now have near optimal FWD weight distribution of approximately 60/40 (front/rear). Accords with the new 2.0-liter i-VTEC turbo and 10AT check in at approximately 61/39, a significant improvement versus the current V-6 and 6AT Accord.

All new Accords will now come equipped with a Two-Mode Driving System featuring Normal and Sport settings, allowing the driver to dial-up/down the vehicle's sporty reflexes depending on the driving environment. The system engages with multiple chassis and drivetrain components, including the new dual-pinion variable-ratio electric power steering (EPS), automatic transmission, drive-by-wire throttle, adaptive dampers and Active Sound Control system, to provide the driver with an expanded range of driving characteristics. An ECON mode is also available that helps improve fuel efficiency by modifying throttle mapping and HVAC operation.

Along with the first application of structural adhesives to Accord, cabin quietness is further enhanced by a comprehensive sound-insulating package that includes full underbody covers, which also aid aerodynamics, front and rear fender and engine compartment insulators, alloy wheels with Honda-proprietary resonator technology, sound-absorbing carpet, acoustic laminated windshield glass - plus front door acoustic glass on EX and above - and a new, three-microphone Active Noise Control system.

Advanced Safety and Driver-Assistive Technology
For 2018, all Accords will feature the full suite of Honda Sensing® safety and driver-assistive technologies as standard equipment. Honda Sensing includes Collision Mitigation Braking System™ (CMBS™), Lane Departure Warning, Road Departure Mitigation, Adaptive Cruise Control with Low-Speed Follow and new Traffic Sign Recognition. Additional available driver-assistive technologies include Blind Spot Information, front and rear parking sensors, Cross Traffic Monitor and Driver Awareness Monitor; and all models feature a Multi-Angle Rearview Camera with dynamic guidelines.

Standard advanced active and passive safety systems include Vehicle Stability Assist with Traction Control, Anti-lock brakes with Electronic Brake Distribution, Tire Pressure Monitoring System (TPMS), advanced front airbags, driver and front-passenger side airbags and new driver and front-passenger knee airbags. The Accord targets top U.S. government (NCAP) and IIHS collision safety ratings.

Accord Models and Trims
More detailed information will be provided closer to launch, but the 1.5-liter powered Accord will be available in six trims - LX, Sport, EX, EX-L, EX-L Navi and Touring. The 2.0-liter model has four trims available, which are Sport, EX-L, EX-L Navi and Touring. And the new Accord Hybrid will be available in five trims - Hybrid, EX, EX-L, EX-L Navi and Touring. Sport trims for both 1.5-liter and 2.0-liter engine variants will now feature available short-throw 6-speed manual transmissions.

Accord Manufacturing
All variants of the 2018 Accord will be produced at Honda's Marysville, Ohio auto plant2, at which the company is investing with numerous enhancements to further advance quality and efficiency, including the introduction of additional technologies and processes. Accord was the first vehicle from a Japanese automaker to be made in America and has been in continuous production at the Marysville Auto Plant since November 1982, with cumulative U.S. production exceeding 11 million units over 35 years. 

The 2018 Accord's 1.5-liter and 2.0-liter turbo engines will be produced at Honda's Anna, Ohio engine plant, and its CVT transmission will be manufactured at the company's Russells Point, Ohio plant. 

The all-new, Honda-designed 10-speed automatic transmission will be produced at the company's Tallapoosa, Georgia plant2. Honda recently announced a combined $149 million investment in the Russells Point and Tallapoosa plants to facilitate production of the new 10AT. Additional details concerning new manufacturing technology and investments will be announced closer to launch.

For More Information
Additional media information including high-resolution photography of the 2018 Accord is available at hondanews.com/honda-automobiles/channels/accord.
Consumer information is available at automobiles.honda.com/future-cars/accord.
To join the Accord community on Facebook, visit www.facebook.com/hondaaccord.

About the Honda Accord
Since its launch in 1976, American car buyers have made Accord the best-selling car in America, purchasing more than 13 million Accords.

A perennial best-seller with American car buyers, the Accord has been the U.S. retail sales leader in the midsize sedan segment for four straight years (2013-2016)1. For the first six months of 2017, based on retail sales data, Accord is the top selling midsize sedan in America and the second best-selling passenger car overall, surpassed only by the new Honda Civic3. Accord also is an unprecedented 31-time recipient of Car and Driver magazine's coveted 10Best award.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 35 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1.Based on Urban Science retail sales data in the Midsize car segment for individual calendar years 2013-2017CYTD June
2.Using domestically and globally sourced parts.
3. Based on Urban Science retail sales data in the Midsize car segment and for all models in the industry for 2017CYTD June

Contact

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